MAPLE VALLEY COOP

MAPLE VALLEY COOP ~

Maple Valley Cooperative is a maple syrup cooperative with farmers across the Great Lakes & Appalachian regions of the USA. Founded in 2007, they are the only organic maple syrup cooperative in the United States. They offer a wide variety of maple products handcrafted with fair and sustainable methods.

They possess a collaborative, transparent and respectful approach to farmers, customers, vendors, employees and the environments from which their products are produced.

In addition to creating a superior product, they identify themselves as Visionaries, Educators & Heroes and prioritize communicating their core values to their customers and community.

PROJECT

SCOPE

  • Brand Strategy

  • Logo Design

  • Brand Guidelines

  • Branded Icon Set

  • Dieline Creation

  • Packaging and label design and for over 50 UPC items

KEYWORDS

Transparent, Modern, Sustainable, Clean, Healthy, Natural & Nutritious

TARGET AUDIENCE

Maple Valley Cooperative’s target audience includes: The Conscious Consumer, The Healthy Lifestyle Convert & The Social Trend Follower

VISUAL MOODBOARD

INDUSTRY SNAPSHOT

INITIAL

SKETCHES

FINAL LOGO LAYOUT

COLOR

PALETTE

TRUNCATED ONE-PAGER

BRAND

BRIEF

BRAND STYLE

GUIDELINES

BOOK

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