MAPLE VALLEY COOP
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MAPLE VALLEY COOP ~
Maple Valley Cooperative is a maple syrup cooperative with farmers across the Great Lakes & Appalachian regions of the USA. Founded in 2007, they are the only organic maple syrup cooperative in the United States. They offer a wide variety of maple products handcrafted with fair and sustainable methods.
They possess a collaborative, transparent and respectful approach to farmers, customers, vendors, employees and the environments from which their products are produced.
In addition to creating a superior product, they identify themselves as Visionaries, Educators & Heroes and prioritize communicating their core values to their customers and community.
PROJECT
SCOPE
Brand Strategy
Logo Design
Brand Guidelines
Branded Icon Set
Dieline Creation
Packaging and label design and for over 50 UPC items
KEYWORDS
Transparent, Modern, Sustainable, Clean, Healthy, Natural & Nutritious
TARGET AUDIENCE
Maple Valley Cooperative’s target audience includes: The Conscious Consumer, The Healthy Lifestyle Convert & The Social Trend Follower
VISUAL MOODBOARD
INDUSTRY SNAPSHOT
INITIAL
SKETCHES
FINAL LOGO LAYOUT
COLOR
PALETTE
TRUNCATED ONE-PAGER
BRAND
BRIEF
BRAND STYLE
GUIDELINES
BOOK

